One piece on marketing, for instance, describes the essential components of a solid marketing plan, while another gives tips on identifying the appropriate target market for a product or service. The cash management article suggests ways to create a simple but usable spreadsheet for cash flow forecasting. All of the articles are well worth reading, as might be expected based on their high viewership, and live up to the SBA’s reputation as a trusted site for business information.
For business owners and managers with a particular interest in financial management of a business, please consider attending the Naperville Public Library’s free program on financial statement analysis. Scheduled for 6:30 to 8:30 p.m. on July 19th in the Nichols Library Community Room, the program will cover the use of financial statement analysis to understand the sales cycle and its impact on cash flow, how to manage fixed and variable expenses to handle cash flow and how to build sales forecasts, manage inventory and prepare for the financial support of growth. Registration is not required.